NEW TALENT IN LUXURY – Online – Synchronous sessions – 16 hours of training (4 sessions of 4 hours) – June 2025
“New Talent in Luxury”
“New Talent in Luxury” is a fully online training program designed to help international students explore the cultural, historical, and strategic foundations of French luxury. Through live sessions, digital resources, and expert-led learning, participants develop the knowledge and soft skills required to pursue roles in the luxury industry.
📍 Location: Online – Synchronous sessions delivered via video conference, organized by France Luxury Business School (FLBS)
📅 Duration: June 2025 – 16 hours of training (4 sessions of 4 hours)
💰 For registration or partnership inquiries: info@flbs-luxe.com
👨🎓 Target Audience: International students in business, foreign language department students, fashion, marketing, hospitality, or design, especially from Asia (China, Taiwan, Korea…), who are:
- Curious about the French and European luxury universe
- Interested in soft skills development and career preparation
- Looking to enhance their cultural understanding of high-end branding
Description
NEW TALENT IN LUXURY : Discover the essence of French luxury – Learn from experts – Prepare for a career in a premium global sector
🧭 Program Overview
“New Talent in Luxury” is a fully online training program designed to help international students explore the cultural, historical, and strategic foundations of French luxury. Through live sessions, digital resources, and expert-led learning, participants develop the knowledge and soft skills required to pursue roles in the luxury industry.
📍 Location: Online – Synchronous sessions delivered via video conference, organized by France Luxury Business School (FLBS)
📅 Duration: June 2025 – 16 hours of training (4 sessions of 4 hours)
💰 For registration fill the form below. For partnership inquiries: info@flbs-luxe.com
👨🎓 Target Audience: International students in business, foreign language department students, fashion, marketing, hospitality, or design, especially from Asia (China, Taiwan, Korea…), who are:
- Curious about the French and European luxury universe
- Interested in soft skills development and career preparation
- Looking to enhance their cultural understanding of high-end branding
🎓 Training Program – “New Talent in Luxury”
- Format:
- 16 hours of synchronous online training (4 sessions of 4 hours) + personal learning
- Group of 10 to 12 students
- Organized by: FLBS (France Luxury Business School) – Online – Synchronous sessions delivered via video conference
- Language: English
- Target audience: International students, foreign language department students aiming to start a career in the luxury industry
- Delivery mode: Live video conference
- Certification: Certificate awarded upon successful completion of the F.L Test
🎯 Program Objectives
This program aims to help learners discover the main characteristics of French luxury and develop both professional and interpersonal skills for entering the luxury sector.
By the end of the training, participants will be able to:
- Understand the concept of brand desirability in luxury
- Contextualize French luxury brand strategies within culture and history
- Recognize and apply luxury communication codes
- Express the core values of French luxury brands to international clients
- Apply for positions such as sales associate, corner manager, or shop manager in the luxury retail industry
🗓️ Program Overview – 4 Sessions (4 Hours each)
Each session is delivered live by a field expert and is supported by additional resources (videos, articles, case studies) provided by FLBS for personal learning and skills reinforcement.
🔹 Session 1 – Art & Culture: The Aesthetic Foundations of Luxury
Bertrand Blancheton
|
Instructor: Prof. Bertrand Blancheton – University of Bordeaux
Learning goals:
- Identify major artistic movements that influence luxury
- Understand the concept of artification in luxury branding
Key topics:
- Greek & Roman Art | Romanesque & Gothic architecture
- Renaissance masters: Michelangelo, Leonardo da Vinci
- Mannerism, Baroque, Impressionism, Fauvism, Abstract Art
- Artification: cultural and symbolic value in luxury
Activities:
- Analyze the use of artistic references in luxury campaigns
- Build a cultural timeline showing art’s influence on French luxury
🔹 Session 2 – The French Luxury Empire: From Heritage to Strategy
Bertrand Blancheton
|
Instructor: Prof. Bertrand Blancheton – University of Bordeaux
Learning goals:
- Understand the evolution of iconic French luxury houses
- Analyze business strategies behind luxury brand success
Key topics:
- From Colbert to modern luxury excellence
- Brand storytelling: Hermès, Guerlain, Chanel, Dior, Saint Laurent
- LVMH, Kering – brand portfolios, vertical integration, heritage & innovation
🔹 Session 3 – Soft Skills & Luxury Communication Codes
Lucie Chabat
|
Instructor: Lucie Chabat – FLBS
Learning goals:
- Master interpersonal skills and professional behavior in luxury contexts
- Build confidence for job interviews and client-facing situations
Key topics:
- Positive communication, active listening, emotional intelligence
- Posture, dress codes, luxury etiquette
- Client interaction simulations
- Talking about brand identity and deeper values
🔹 Session 4 – Sustainable Luxury & Emerging Careers
Benjamin ADAM
|
Instructor: Benjamin Adam – IAE of Limoges
Learning goals:
- Explore the challenges and opportunities of sustainable luxury
- Discover new roles and career paths in the luxury industry
Key topics:
- Durability, second-hand, repair services
- Circular economy and eco-design
- New roles: influencer marketing, community management, VIP customer experience
- Career orientation: identifying your path in luxury
✅ Assessment & Certification
Final evaluation: F.L Test
Includes:
- A short multiple-choice quiz
- 1 hour
- 100 questions
🎓 Successful participants (score >=50) will receive a School Certificate issued by FLBS
📝 Individual feedback will be given after assessment