100,00 € – 900,00 €Plage de prix : 100,00 € à 900,00 €
📌 Program Overview
2-day online masterclass exploring the cultural and economic significance of Cognac in the French luxury industry, taught by a leading international expert. Includes live sessions in English and an official certificate from a French government-approved institution.
See the Korean version in the description below
👨🏫Lecturer
This masterclass is led by Prof. Bertrand Blancheton, Professor of Economics at the University of Bordeaux and founder of France Luxe Business School (FLBS).
He is a recognized expert in French luxury brands, the wine & spirits industry, and the cultural and economic heritage of Cognac, with numerous publications and research projects, including collaborations with the French government and industry leaders. Read Bertrand Blancheton’s bio.
📜Certification
Participants will receive an official certificate issued by France Luxe Business School (FLBS), a French government-approved institution holding the Qualiopi* national quality certification. FLBS specializes in luxury brand education and is known for its strong connections with the French wine & spirits ecosystem and practice-oriented training.
The certificate can be used internationally for academic, professional, and career advancement purposes in the wine, spirits, and luxury sectors.
*Qualiopi: The official quality certification granted by the French Ministry of Labor to accredited training providers.
💡Program Value – Why Cognac?
Cognac may be less well-known than wine or whisky in Korea, but in France it is regarded as an equal, or even greater, symbol of luxury. This program offers the opportunity to understand Cognac not just as a drink, but as a core cultural icon of French luxury.
🎯Audience
- For students in related fields, for those seeking to enter the sector: oenology, luxury marketing, hospitality/restaurant business
- For professionals in the industry
- For amateurs interested in Cognac and French spirits
- > 18 YO
📅 Course Overview
- Dates/Time: April 28 & 29, 2026 / 6:30 PM – 8:00PM (1hour 30minutes)
- Language: English
- Price: 150,000 KRW / 100€
(Group discount: 7% off for groups of 5 or more → 139,500 KRW / 93€, 10% off for groups of 10 or more → 135,000 KRW / 90€)